أثر المزيج التسويقي الإلكتروني على رضا الزبائن في بريد الجزائر

Please use this identifier to cite or link to this item: http://dspace.centre-univ-mila.dz/jspui/handle/123456789/931

Title:	أثر المزيج التسويقي الإلكتروني على رضا الزبائن في بريد الجزائر
Other Titles:	دراسة حالة بريد الجزائر بميلة
Authors:	رماش ، مخلوفي, يعقوب. ، وليد
Issue Date:	Jun-2020
Publisher:	Abdelhafid boussouf university Centre mila
Citation:	تـخـصـص تـسـويق الخدمات
Description:	The study aimed to identify the impact of the electronic marketing mix on customer satisfaction in Algeria Post, in the state of Mila, through three dimensions: customer expectations, quality of service provided, electronic service, and the impact of these dimensions on customer satisfaction. In the questionnaire consisting of 27 statements, which were distributed electronically to 105 clients of the institution, where the sample was istributed in the state of Mila, and that is program was used to randomly, and the Statistical Package for Social Sciences process the questionnaire data. The results of the study indicated that there is a moderate direct relationship between the three dimensions and customer satisfaction, as the value of the correlation between the independent variable electronic marketing and the .dependent variable customer satisfaction is 32%
URI:	http://dspace.centre-univ-mila.dz/jspui/handle/123456789/931
Appears in Collections:	Business and management economics

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