أثر المزيج التسويقي الإلكتروني على رضا الزبائن في بريد الجزائر

رماش ، مخلوفي, يعقوب. ، وليد

Please use this identifier to cite or link to this item: http://dspace.centre-univ-mila.dz/jspui/handle/123456789/931

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DC Field	Value	Language
dc.contributor.author	رماش ، مخلوفي, يعقوب. ، وليد	-
dc.date.accessioned	2021-02-09T09:10:09Z	-
dc.date.available	2021-02-09T09:10:09Z	-
dc.date.issued	2020-06	-
dc.identifier.citation	تـخـصـص تـسـويق الخدمات	en_US
dc.identifier.other	330-1310	-
dc.identifier.uri	http://dspace.centre-univ-mila.dz/jspui/handle/123456789/931	-
dc.description	The study aimed to identify the impact of the electronic marketing mix on customer satisfaction in Algeria Post, in the state of Mila, through three dimensions: customer expectations, quality of service provided, electronic service, and the impact of these dimensions on customer satisfaction. In the questionnaire consisting of 27 statements, which were distributed electronically to 105 clients of the institution, where the sample was istributed in the state of Mila, and that is program was used to randomly, and the Statistical Package for Social Sciences process the questionnaire data. The results of the study indicated that there is a moderate direct relationship between the three dimensions and customer satisfaction, as the value of the correlation between the independent variable electronic marketing and the .dependent variable customer satisfaction is 32%	en_US
dc.language.iso	ar	en_US
dc.publisher	Abdelhafid boussouf university Centre mila	en_US
dc.title	أثر المزيج التسويقي الإلكتروني على رضا الزبائن في بريد الجزائر	en_US
dc.title.alternative	دراسة حالة بريد الجزائر بميلة	en_US
dc.type	Thesis	en_US
Appears in Collections:	Business and management economics

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