Please use this identifier to cite or link to this item:
http://dspace.centre-univ-mila.dz/jspui/handle/123456789/919| Title: | اتجاهات المستهلك الجزائري نحو التسويق الاخضر |
| Authors: | مطلسي ، نجار, اسماء ، شيماء |
| Keywords: | التسويق الأخضر ، المستهلك ، إتجاهات المستهلك ، البيئة green marketing, consumer, consumer trends, environment |
| Issue Date: | Jun-2020 |
| Publisher: | Abdelhafid boussouf university Centre mila |
| Citation: | تخصص " تسويق الخدمات " |
| Description: | This study deals with the Algerian consumer trends towards green marketing,and their level of awareness of it, besides their environmental culture. To achieve the objectives of the study, a descriptive and analytical pproach was adopted, the study tool was a questionnaire, where forms containing 20 items were designed and distributed on a suitable sample of Algerian consumers to .measure the study variables, while they were istributed electronically via social media. After conducting the analysis process of the study data and its ypotheses, the study reached a number of results, the most prominent of which is that the trends of the lgerian consumer towards green marketing are positive in all dimensions, and the Algerian consumer has an environmental awareness that is not bad, and the study also concluded that the Algerian consumer trends towards green marketing differ according to a variable Age, and this is due to the fact that the age differences have dealt with this type of product in a different way |
| URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/919 |
| Appears in Collections: | Business and management economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| إتجاهات المستهلك الجزائري نحو التسويق الأخضر.pdf | 9,23 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.