اتجاهات المستهلك الجزائري نحو التسويق الاخضر

مطلسي ،  نجار, اسماء ، شيماء

Please use this identifier to cite or link to this item: http://dspace.centre-univ-mila.dz/jspui/handle/123456789/919

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DC Field	Value	Language
dc.contributor.author	مطلسي ، نجار, اسماء ، شيماء	-
dc.date.accessioned	2021-02-08T10:26:11Z	-
dc.date.available	2021-02-08T10:26:11Z	-
dc.date.issued	2020-06	-
dc.identifier.citation	تخصص " تسويق الخدمات "	en_US
dc.identifier.other	330-1318	-
dc.identifier.uri	http://dspace.centre-univ-mila.dz/jspui/handle/123456789/919	-
dc.description	This study deals with the Algerian consumer trends towards green marketing,and their level of awareness of it, besides their environmental culture. To achieve the objectives of the study, a descriptive and analytical pproach was adopted, the study tool was a questionnaire, where forms containing 20 items were designed and distributed on a suitable sample of Algerian consumers to .measure the study variables, while they were istributed electronically via social media. After conducting the analysis process of the study data and its ypotheses, the study reached a number of results, the most prominent of which is that the trends of the lgerian consumer towards green marketing are positive in all dimensions, and the Algerian consumer has an environmental awareness that is not bad, and the study also concluded that the Algerian consumer trends towards green marketing differ according to a variable Age, and this is due to the fact that the age differences have dealt with this type of product in a different way	en_US
dc.language.iso	ar	en_US
dc.publisher	Abdelhafid boussouf university Centre mila	en_US
dc.subject	التسويق الأخضر ، المستهلك ، إتجاهات المستهلك ، البيئة	en_US
dc.subject	green marketing, consumer, consumer trends, environment	en_US
dc.title	اتجاهات المستهلك الجزائري نحو التسويق الاخضر	en_US
dc.type	Thesis	en_US
Appears in Collections:	Business and management economics

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