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Title: | أثر التسويق الحسي في جودة خدمات الفنادق ونية تكرار التجربة |
Other Titles: | دراسة حالة زبائن فندق البساط الأحمر لولاية ميلة |
Authors: | أيوب , عمروعياش , بلمرابط المنذر |
Keywords: | sensory marketing, hotel services, intention to repeat experience, senses (sight, hearing, smell, taste, touch). |
Issue Date: | Jun-2023 |
Publisher: | university center of abdalhafid boussouf - MILA |
Citation: | " تسويق الخدمات " |
Abstract: | In order to achieve this research endeavor, 35 forms were distributed to a sample of the hotel's clients, and 35 analyzable forms were retrieved. Statistical analysis software (spas version 24) was also relied on through a set of statistical methods included in this program. The results of the analysis showed that there is a statistically significant effect at the significance level (α≤0.05)of using sensory marketing in the quality of the hotel services, repeating the experience with its five sensory dimensions (sense, sense, sense, sense) of the hotel Of Mila . |
URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/2917 |
Appears in Collections: | Business and management economics |
Files in This Item:
File | Description | Size | Format | |
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مذكرة-أثرالتسويق الحسي في جودة خدمات الفنادق ونية تكرار التجربة.pdf | 3,59 MB | Adobe PDF | View/Open |
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