أثر التسويق الحسي في جودة خدمات الفنادق ونية تكرار التجربة

Abstract

In order to achieve this research endeavor, 35 forms were distributed to a sample of the hotel's clients, and 35 analyzable forms were retrieved. Statistical analysis software (spas version 24) was also relied on through a set of statistical methods included in this program. The results of the analysis showed that there is a statistically significant effect at the significance level (α≤0.05)of using sensory marketing in the quality of the hotel services, repeating the experience with its five sensory dimensions (sense, sense, sense, sense) of the hotel Of Mila .