أثر التسويق الحسي في جودة خدمات الفنادق ونية تكرار التجربة

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DC Field	Value	Language
dc.contributor.author	أيوب , عمروعياش , بلمرابط المنذر	-
dc.date.accessioned	2023-10-08T10:50:39Z	-
dc.date.available	2023-10-08T10:50:39Z	-
dc.date.issued	2023-06	-
dc.identifier.citation	" تسويق الخدمات "	en_US
dc.identifier.uri	http://dspace.centre-univ-mila.dz/jspui/handle/123456789/2917	-
dc.description.abstract	In order to achieve this research endeavor, 35 forms were distributed to a sample of the hotel's clients, and 35 analyzable forms were retrieved. Statistical analysis software (spas version 24) was also relied on through a set of statistical methods included in this program. The results of the analysis showed that there is a statistically significant effect at the significance level (α≤0.05)of using sensory marketing in the quality of the hotel services, repeating the experience with its five sensory dimensions (sense, sense, sense, sense) of the hotel Of Mila .	en_US
dc.language.iso	ar	en_US
dc.publisher	university center of abdalhafid boussouf - MILA	en_US
dc.subject	sensory marketing, hotel services, intention to repeat experience, senses (sight, hearing, smell, taste, touch).	en_US
dc.title	أثر التسويق الحسي في جودة خدمات الفنادق ونية تكرار التجربة	en_US
dc.title.alternative	دراسة حالة زبائن فندق البساط الأحمر لولاية ميلة	en_US
dc.type	Thesis	en_US
Appears in Collections:	Business and management economics

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