أثر الخداع التسويقي في بناء الصورة الذهنية للمستهلكين

Abstract

The main objective of this study is to know the effect of the marketing deception in the brain of consumers, as one of the most important elements that organization care about, the spread of the phenomenon of marketing deception made people believe that the success of institution is linked to deception practices in all its elements (service, price, promotion and distribution, operations, people and materialist guide).The study hypotheses was chosen on a sample of 240 consumers in the service market in the wilaya of Mila, using the caution coefficient by relying on the Spss program, and the results of the study indicated that there is a positive correlation and influence between the dimensions of marketing deception in the service market.