Please use this identifier to cite or link to this item: http://dspace.centre-univ-mila.dz/jspui/handle/123456789/920
Title: دور إدارة العلاقة مع الزبون في تعظيم القيمة المقدمة له
Other Titles: -دراسة حالة مؤسسة اتصالات الجزائر-
Authors: بن الساسي ، بولصباع., أمير ، احمد رامي
Keywords: إدارة علاقة مع الزبون ، الزبون ، القيمة
Manage relationship with customer, customer, value
Issue Date: Jun-2020
Publisher: Abdelhafid boussouf university Centre mila
Citation: تخصص " تسويق الخدمات "
Description: Managing a relationship with the customer is one of the most recent aspects of marketing and has become of great importance in recent times as a result of the great benefits that various institutions reap as a result of its application, and this type of marketing has a great impact on the customer’s behavior as it gives a clear picture of the institution’s products and contributes to preserving the market share And giving the institution a mpetitive advantage, which enables it to achieve the various goals specified in its strategy, and also contributes to maintaining customers and gaining their loyalty, maximizing the value provided to them
URI: http://dspace.centre-univ-mila.dz/jspui/handle/123456789/920
Appears in Collections:Business and management economics



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