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http://dspace.centre-univ-mila.dz/jspui/handle/123456789/917| Title: | اتجاه سلوك المستهلك الشرائي نحو المنتجات الخضراء |
| Other Titles: | دراسة تحليلية لأداء عينة من المستهلكين بولاية ميلة |
| Authors: | بوحداد ، حلوي, حسين ، عبد المالك |
| Keywords: | التسويق الأخضر ، المنتج الإخضر ، المستهلك الأخضر ، المزيج التسويقي Green Marketing, green product, green consumer, green marketing mix. |
| Issue Date: | Jun-2020 |
| Publisher: | Abdelhafid boussouf university Centre mila |
| Citation: | تخصص " تسويق الخدمات " |
| Description: | The consumer in nature always seeks to satisfy his diverse needs and desires, through his behavior to different consumption patterns, which are mainly related to the exploitation of different wealth and natural resources, and these patterns can leave some negative effects on the environment surrounding him, thus organizations sought to adopt the philosophy of green marketing and the production of green products worthy of the xpectations of the consumer and contribute at the same time to the preservation of the environment. The aim of this study is to identify and analyze the trend of consumer purchasing behavior towards green products, by relying on the " Oliver " model to measure the trend, which includes three dimensions of emotional, cognitive and behavioral dimension, and to achieve the objectives of the study we used the descriptive analytical ethod, so that we designed a questionnaire consisting of 32 paragraphs and distributed it to a sample of consumers estimated to number 100 individuals, where 97 analyzable questionnaires were retrieved, analyzed using SPSS. The results showed that the trend of consumer purchasing behavior in The Wilaya of Mila towards green products was positive, so that they expressed a positive feeling about green products, as they have knowledge and information about green products, in addition to their willingness to consume green products according to the elements of the green marketing mix, and in the end the study recommended the need to raise awareness and encourage consumers to acquire green products through offers and privileges that motivate them to repeat purchases, in addition to encouraging organizations to assume social and ethical responsibility in their production processes. By adopting the philosophy of green marketing, and involving consumers in nvironmental conservation processes, and finally trying to influence their purchasing decisions |
| URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/917 |
| Appears in Collections: | Business and management economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| اتجاه سلوك المستهلك الشرائي نحو المنتجات.pdf | 4,19 MB | Adobe PDF | View/Open |
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