الذكاء الصطناعي وأثره في أداء الؤسساتا لخدمية

Abstract

This study aimed to identify Artificial Intelligence and its impact on the performance of service institutions, by focusing on a group of companies as case of studies to measure the contribution of AI technologies in mproving service quality, enhancing performance efficiency, and facilitating decision-making within the nstitution. The study began from the following problem: What is the role of artificial intelligence in the erformance of service institutions? It adopted the descriptive analytical method by reviewing the theoretical framework related to the topic, then analyzing some real-world cases of companies that implemented AI in managing their services. The study concluded that AI is an effective tool for service institutions to achieve competitive advantage, especially through prediction techniques, big data analysis, and process automation. The results also showed that AI adoption helps reduce costs, improve customer satisfaction, and increase responsiveness to market .