أثر إدارة علاقات العملاء على الأداء التسويقي في المؤسسة الانتاجية

Abstract

The aim of the study was to clarify the impact of Customer relationship Management on marketing performance, through of Field study in the production and commercial unit Beni Haroun Grarem Gouga Mila, province and a randons sample of the employées norking in that unit whose size reached 60 Works was approved. The study relied on the analytical descriptive approche through the questionnaire as a main tool for date collection, and the statistical méthods represented in simple linear régression, arithmetic averages, standard déviations, and relative frequencies were adopted to test the validity of the study hypothesses, and it was confirmed that there was a significant effect at the level of (0.05) for Customer relationship Mangement on Marketing Performance