التسويق الالكتروني وأثره على سلوك السائح في الجزائر

Abstract

This study aimed to examine the impact of electronic marketing on tourist behavior in Algeria. To achieve this objective, the travel agency "Sefati Tourism and Travel" was selected for conducting the field study. The study employed a descriptive analytical methodology and relied on a questionnaire distributed among individuals who had previous interactions with this agency. Data analysis was performed using SPSS version 22. The findings of this study demonstrated the influence of electronic marketing elements (electronic sources, email, search engines, social media platforms, e-sales activation, applications, and websites) on tourist behavior.