التحول الرقمي في البنوك التجارية ودوره في تفعيل إدارة العلاقات مع الزبائن

Abstract

This study aimed to know the impact of digital transformation on commercial banks and its role in activating the management of relations with customers among the variables of the study, and the descriptive analytical approach was used to study the subject, and the study approach was relied on through scientific observation and the questionnaire as a main tool for collecting information, and The distribution process was limited to a simple random sample, where the number of the stamp laws (40) individuals in the various banks of Mila. The data contained in the questionnaires were analyzed by using the SPSS version 19 package program, and the study concluded that the impact of digital transformation in banks on value creation and customer satisfaction and loyalty