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http://dspace.centre-univ-mila.dz/jspui/handle/123456789/2108| Title: | أثر تطبيق التسويق الاجتماعي لمتعامل الاتصالات "موبيليس "على اتجاهات المستهلك الجزائري |
| Authors: | شعيب , بوبريدعة , حميمود صلاح |
| Keywords: | التسويق الاجتماعي، أبعاد التسويق الاجتماعي، اتجاىات المستيمك الج ا زئري، مؤسسة موبيميس social marketing, social marketing dimensions, directions of the algerian customer, Fondation Mobilis |
| Issue Date: | Jun-2022 |
| Publisher: | university center of abdalhafid boussouf - MILA |
| Citation: | "تخصص " تسويق الخدمات |
| Description: | The study aims at highlighting the importance of applying the pratices of social marketing as well as its issues. These include supporting the members of the society, the poor, health and safety, in addition to the comfort of the members of the society and the environment. The study also aims to specify the implications of applying such pratices on the of the Algerian consumer in the service enterpris (mobilis). In order to achieve these goals, we have undertaken a study in which 400 questionaires were distributed to a number of users of mobilis. The results of the study were analysed through the programme of statistical colleection of social sciences and a number of staistical techniques as the conecction factor and calculating means and the model of simple decline. The main results that the study has achieved include - there is an impact of a statistical meaning for social marketing on the attitudes of the algerian consumer from the point of view the users of mobilis 44.4%. The implications of the study include the significance of designing a system for managing social marketing that may help mobilis enterprise affect the behavioural diretions of the algerian customer. It is also important to work on training people in the field. |
| URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/2108 |
| Appears in Collections: | Business and management economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| اثر تطبيق التسويق الاجتماعي لمتعامل الاتصلات على اتجاهات المستهلك الجزائري.pdf | 2,5 MB | Adobe PDF | View/Open |
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