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http://dspace.centre-univ-mila.dz/jspui/handle/123456789/1151| Title: | التزو جٍ ودوره ف التأثير علي الصورة الذهنيةَ لدى الزبون |
| Other Titles: | -دراسة حالة المزكز التجاري بلدي |
| Authors: | جهينة, سابع,بوغابةدنيا |
| Keywords: | الصورة المنشورة , , الصورة الذهنية , الشخصي, الترويج , ,المنشودةالإعلان البيع الشخصي , العلاقات العامة , تنشيط المبيعات , Promotion, Advertising ,Personal selling, public relations, stimulate sales, mental image, perceived image, posted image, the desired image |
| Issue Date: | Sep-2021 |
| Publisher: | university center of abdalhafid boussouf - MILA |
| Citation: | تخصص " تسويق الخدمات " |
| Description: | The study aims to known the role of promotion in influencing the mental image of customers baldi mall –mila- depending on the dimensions of the promotion , (advertising ,personal selling ,public relations stimulate sales.)Aquestionnaire has been designed , and distrbute it to a sample of 10،Where the study found the effect of two dimensions is the advertising and parsonal selling accepted on the mental image, but posthumous public relations and activate sales. The study recommended for the mall beldi –mila-giving importance to the two dimensions stimulate sales and public relations focusing more on advertising and personal selling in order to influence the customers mind and increase sales and get more profits |
| URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/1151 |
| Appears in Collections: | Business and management economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| الترويج ودوره في التأثير على الصورة الذهنية لدى الزبون.pdf | 9,38 MB | Adobe PDF | View/Open |
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