أثر العوامل الموقفية بالمراكز التجارية عمى اتخاذ قرار الشراء

Abstract

The study aimed to identify the extent of situational factors in the consumer decision ,which refers to the set of elements surrounding the consumer associated with time and place of purchase or consumption a field study was conducted aimed at identifying the reality of the situational factors of trade centers in the east of Algeria and its impact on consumers decision _making ,which included a sample of 330 consumers for the services of these trade centre. The data obtained were analyzed using the appropriate statistical tools and the study found the situational factors significantly affecting the decision-making my purchase also indicated that the biggest factors was the time and nature of the procurement task and in the end some recommendations were made aimed at getting the kid to the need to give attention to the operationalization and materialization of situational factors because of their significant consumer decision-making.