دور التحليل المالي في اتخاذ القرارات الاستثمارية

Abstract

Abstract of the Study Abstract This study aims to include the concepts related to making one of the financial decisions in the institution, which is the investment decision, based on modern tools in financial analysis related to each of the economic value added, the market value added, the balanced scorecard, the financial dashboard and the effectiveness of each of them in reaching the optimal decision. In order to encompass the study variables, the descriptive approach was used to encompass the studied phenomenon and the case study approach on a sample of the SARL GRAND TRAVAUX LEGRANI GTLEG in Mila, consisting of 45 individuals, using the questionnaire tool, which was processed using the Statistical Package for Social Sciences (SPSS) program, where it was concluded that there is an effective impact of financial analysis and its modern tools in influencing making the optimal investment decision. Financial analysis is also an essential tool in supporting investment decisions by providing quantitative indicators that help management in evaluating financial performance.