دور منصات التمويل الجماعي في دعم المشاريع الناشئة

Abstract

This study aims to examine the role of crowdfunding platforms in supporting startup projects, with a particular focus on Kickstarter as a primary model . The research seeks to analyze how investors benefit from Kickstarter to raise the necessary funds to launch their projects and to explore the key factors that influence the success of crowdfunding campaigns. The study adopted a descriptive-analytical approach, combining a review of previous literature, analysis of data extracted from the platform, and examination of successful crowdfunding campaign case studies on Kickstarter. The results revealed that crowdfunding can significantly empower startups; however, campaign success depends on several interconnected factors, including effective planning with clear objectives, identifying the target audience, selecting the appropriate platform, and designing compelling promotional content—especially impactful introductory videos. Additionally, continuous communication with backers plays a pivotal role, as it enhances trust and encourages contributors to increase their support or invite others to participate.