تأثير الابتكار على تنافسية المؤسسة

Abstract

This thesis aims to examine the impact of innovation in its various forms on enhancing the competitiveness of startup enterprises, considering innovation as a strategic factor in building sustainable competitive advantage. The study adopts a descriptive and analytical approach, supported by case studies of leading startups that have achieved significant market success by leveraging innovative use of resources and creative solutions in production, marketing, and organizational processes. The findings reveal that innovation—whether in products, processes, or organizational models—plays a vital role in improving enterprise efficiency, enhancing service quality, expanding market share, and strengthening the company’s ability to adapt to environmental changes. The study also highlights that the most competitive startups are those that invest in research and development and foster a work environment that encourages creativity and experimentation