دور وسائل التواصل الاجتماعي في الترويج للسياحة المحلية

Abstract

The study aimed to highlight the role played by social media in promoting local tourism. To achieve this goal, the study was conducted using a sample of Facebook users, and analyzing the data extracted from a questionnaire distributed to a group of respondents to take their opinion about the variables of the study, based on the descriptive analytical approach. And using the SPSS statistical program to analyze the results of the questionnaire and test the hypotheses of the study. The results showed that social media play a crucial role in promoting local tourism, by proving the validity of the hypotheses, as we concluded that there are motives by the respondents to use Facebook, and there is confidence by the respondents in the various publications of the Facebook pages, as unanimously agreed. The respondents indicated that there is a promotion of local tourism through Facebook, and there is a positive relationship between the use of Facebook sites and the promotion of local tourism through the results of the regression model test.