أثر مو اقع التواصل الاجتماعي في التسويق الرياض ي

Abstract

This study aimed to clarify the impact of social networking sites on sports marketing, where the study ommunity consists of fans of sports clubs, and the research sample consisted of (107) people, and the data collection relied on the questionnaire as a main tool in the research, and to achieve this study, the uestionnaire was distributed directly to a group Among the students and professors at the Abdul Hafeez Bousouf University Center, an electronic questionnaire was also distributed through social networking sites, and then those data were analyzed using a statistical program (SPSS). The point of view of fans of sports clubs, and the use of social networking sites affect sports marketing.