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Title: | التسويق الاجتماعي وأثره في ترشيد السلوك الاستهلاكي |
Other Titles: | دراسة حالة زبائن مؤسسة سونالغاز ميلة |
Authors: | حسناء , غربوج , سباعي ريان |
Keywords: | Social Marketing, consumer behavior, Scial Marketing campaigns |
Issue Date: | Jun-2023 |
Publisher: | university center of abdalhafid boussouf - MILA |
Citation: | تسويق الخدماث |
Abstract: | This study aims to find out the effect of social marketing on the rationalization of consumer behavior of Sonalgz –Mila- customer, for this purpose a questionnaire was developed and distributed to a sample consisting of 100 individrabls, and 97 were retrieved that were subject to analyses. The sample showd the trend of the henomen and tested the hypotheses.The study reached a set of results, the most important of which is the presence of statistically significant effect at the level of the various dimensions of the independent variable (social marketing): product, pricing, promotion, distribution, on the dependent variable represted of rational consumer behavior, to a greater extent after distribution. There was also a statistically significant impact of the independent variable as a whole on the dependent variable. |
URI: | http://dspace.centre-univ-mila.dz/jspui/handle/123456789/2888 |
Appears in Collections: | Business and management economics |
Files in This Item:
File | Description | Size | Format | |
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hالتسويق الاجتماعي وأثره في ترشيد السلوك الاستهلاكي.pdf | 4,44 MB | Adobe PDF | View/Open |
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