التسويق الاجتماعي وأثره في ترشيد السلوك الاستهلاكي

Abstract

This study aims to find out the effect of social marketing on the rationalization of consumer behavior of Sonalgz –Mila- customer, for this purpose a questionnaire was developed and distributed to a sample consisting of 100 individrabls, and 97 were retrieved that were subject to analyses. The sample showd the trend of the henomen and tested the hypotheses.The study reached a set of results, the most important of which is the presence of statistically significant effect at the level of the various dimensions of the independent variable (social marketing): product, pricing, promotion, distribution, on the dependent variable represted of rational consumer behavior, to a greater extent after distribution. There was also a statistically significant impact of the independent variable as a whole on the dependent variable.