دور الرقمنة في تطوير صناعة التأمين في الجزائر

Abstract

This research aims to explore the role of digitization in the development and improvement of insurance company products. We discussed the concept of insurance and its various types, as well as the adoption of digitization processes in the activities of companies in this sector and their impact on both customers and the organization. Additionally, a field study was conducted at the Algerian Insurance Company Agency in Mila. Through this study, we found that the use of digitization is still in its early stages despite the available opportunities. This is due to the lack of necessary supporting conditions, especially those related to the quality of the infrastructure such as internet connectivity. This calls for a review of traditional working methods in the Algerian Insurance Company (CAAT) and the development of communication mechanisms with customers in line with the required transformation