في إتخاذ القرار الإستثماري في المؤسسة SWOTدور نموذج

Abstract

This study addresses the problem of the extent to which the SWOT model contributes to the investment decision-making, and we have tried to answer the problem raised and the set of questions, through two theoretical chapters, where we touched in the first chapter on two topics, the first topic in which we dealt with the nature of investment in terms of definition, importance, objectives and determinants…And a second topic, which includes the nature of the investment decision, as it included the concept of the advisory decision, as well as its stages, components and factors affecting. As for the second chapter, it also contained two chapters, the first chapter in which we presented the SWOT model presentation, through which we got acquainted with everything related to this variable in terms of definitions, elements, importance and strategies, and finally we tried in the second chapter to show the role of the SWOT model in investment decision-making. As for the applied chapter, which is the field study of Algeria telecom Corporation-Mila-, we have tried to drop what came in the theoretical aspect on the latter, and to identify the extent if the contribution of the SWOT model in investment decision-making.In order to reach the desired extent, a questionnaire was designed and distributed to a sample of 30 decision makers at the level of the studied institution and their opinions were analyzed using the SPSS program to reach accurate results, Which finally enabled us to go deeper into the subject and come up with a set of results and propose a set of recommendations that could help the organization on address its weaknesses and focus more on the strengths. And how to exploit them, in addition to seizing the opportunities provided to them and avoiding the threats they face, in order to unite the most appropriate investment