المسؤولية الاجتماعية وتأثيرها في تحقيق الميزة التنافسية في المؤسسة الاقتصادية

Abstract

This study aims to clarify the role of social responsibility in promoting the competitive advantage in the enterprise. The problem of the study was identified in the main question, which is: Is there an impact of social responsibility on achieving the competitive advantage in the economic enterprise? Accordingly, the study was divided into a theoretical and an applied part. The theoretical part dealt with the concept of social responsibility, competitive advantage and the relationship between them in three sections, while the practical side focused on studying this role in light of the Algerian business environment by focusing on the Mobilis communication company, and since it is a study Standard, mathematical and statistical methods have been adopted Among them: applied analysis of data, one-criterion analysis of variance to determine which dimensions of social responsibility are more important, regression and any square in the study of impact and relationship. The results concluded that there is no effect of the level of application of corporate social responsibility on the indicators of competitive advantage in the institutions under study, and that commitment to social responsibility in the study sample is still weak. and goals