دور الإبداع والابتكار في استمرار الشركات الناشئة

Abstract

The view of creativity and innovation has changed a lot in our time, Creativity and innovation have become a criterion in light of which determines the degree of progress, They are also important factors in advancing social and economic development. The study aimed to shed light on creativity and innovation in the continuity and success of startups, All kinds of material and moral incentives.The study reached a set of results, the most prominent of which is that creativity and innovation have an important role in the continuity and success of emerging companies, especially in light of the increasing interest towards these companies in recent times.