جودة الموقع الإلكتروني وتأثيره على قرار الشراء

Abstract

This study aims to measure the extent to which the quality of the website affects the consumer's purchasing decision in a sample of users of the websites at the University. We used a form distributed to an estimated sample of 51 website users, and we have determined that each dimension of the website (Content, rganization, design and ease of dealing) has a positive impact on the stages of the procurement decision-making process. Moreover, we have discovered that the greatest impact is far from the quality of the design and have concluded the importance of dealing with websites as a prominent element of impact; By providing uninterrupted service and qualifying site workers to solve problems facing customers in order to create confidence in them and in order to repeat the procurement process. This research calls for deeper knowledge about the consumer's purchasing decision on the website, especially with regard to the influence of digital groups, word transmitted, organizing and updating content and its quality, thereby contributing to the upgrading, development and attraction of websites