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2. Master's theses
3. Business and management economics

Title:	أثر الإلتزام بأخلاقيات التسويق على الصورة الذهنية للمؤسسات الإقتصادية من وجهة نظر مستهلكي المواد الغذائية
Authors:	إيمان, بوجريو,زيانيهاجر
Keywords:	أخلاقيات التسويق , الصورة الذهنية , المنتج , السعر , التوزيع , الترويج Marketing ethics, mental image, product, price, distribution, promotion
Issue Date:	Sep-2021
Publisher:	university center of abdalhafid boussouf - MILA
Citation:	تخصص " تسويق الخدمات "
Description:	The aim of the study, to highlight the importance of adherence to marketing ethics in the institutions of the glandular industries and the impact of this commitment on the mental image of institutions from the point of view of consumers, the study was determined by an independent variable represented in the ethics of marketing in its four dimensions and a dependent variable represented in the mental image, and to achieve the objectives of the study was distributed (150) A sample of consumers of The Brown Harun Mills Products of Mila State, the Social Sciences Statistical Package (SPSS) was used to solve the survey data, based on calculation averages, regression model and non- Here are other statistical methods, and the most important results of the study were: - The Food Industry Foundation (Beni Harun Mills Foundation) showed a high level of commitment to marketing ethics, where the commitment to marketing ethics through the product dimension and price was high while the level of commitment to marketing ethics through distribution and promotion was verage; - There is a moral impact of the commitment of the Beni Harun Foundation to the dimensions of marketing ethics on its mental image, where the study found a positive correlation between the independent variable and the dependent variable where the total value of the association between the two variables was 50.4%. The study recommended in the light of the results achieved, activating the marketing activities of the institution, especially in the field of distribution and promotional communications, with the need for the rganization to go beyond the philosophy of productive orientation and move to apply and activate the hilosophy of ethical orientation
URI:	http://dspace.centre-univ-mila.dz/jspui/handle/123456789/1143
Appears in Collections:	Business and management economics

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