أھمیة القیمة المدركة في تحقیق ولاء الزبون في مؤسسة كوندور

Abstract

The aim of this study was to measure the role of perceived value in achieving customer loyalty in the Condor and Mila Foundation. In order to achieve the objective of this study, we relied on descriptive descriptive methodology. The questionnaire was designed as a tool for collecting information, The study found that the customers of the Condor Foundation have a positive attitude towards the determinants of the perceived value of their products. The study also found that there is a positive correlation between all dimensions of perceived value and customer loyalty to the Condor Foundation in the state of Mela, a Spyware that the product and confidence in the efficiency and safety are two of the most important determinants of the perceived value of an impact on customer loyalty in the Condor Foundation.