لغة الإشهار في الملصقات الطبية الموجهة لفئة الأطفال ودورها في التنمية اللغوية

Abstract

This thesis aims to study the language of advertising in medical posters targeted at children, with a focus on its linguistic and educational dimensions. It seeks to uncover the stylistic features of these posters and their impact on developing children's language abilities. The study concentrates on analyzing a selected sample of medical posters in order to examine the nature of the language used and its suitability for the intended audience. This is evaluated through simplified, engaging, and functionally oriented language, and how it contributes to reinforcing basic linguistic concepts for children. The research highlights that when advertising language is used thoughtfully, it can serve as an effective tool for health education and for supporting children’s language development—provided it takes into account the audience’s level in terms of language and visual content. The study recommends adopting medical posters as a supportive educational tool in schools and healthcare institutions, and emphasizes the importance of enhancing their content in ways that promote both linguistic and cognitive development in children