دور أبعاد السؤولية الإجتماعية في تحسين الميزة التنافسية

Abstract

This study aimed to identify the reality of adopting social responsibility in its four dimensions )economic responsibility, legal responsibility, moral responsibility, and charitable responsibility( and its role in improving competitive advantage in its dimensions )lower cost, responsiveness, quality, creativity, reputation( in economic institutions in eastern Algeria. In order to achieve the purposes of the study, the descriptive analytical method and the questionnaire were used as a tool to collect data from )426( employees working in )35( institutions active in )07( states in eastern Algeria )Mila, Jijel, Setif, Bejaia, Annaba, Bordj Bou Arreridj, Constantine(. . Through this study, the researcher concluded that the level of adoption of social responsibility by the economic institutions under study is high, and that the level of competitive advantage in these institutions is moderate. The results also showed that there is an effect of adopting the dimensions of social responsibility in improving the competitive advantage in the economic institutions under study, so that this effect is explained by each of the dimensions )legal responsibility, moral responsibility, and charitable responsibility(, while the economic responsibility dimension has no effect in improving the competitive advantage. for these institutions. The study presented a set of recommendations and suggestions, the most important of which is the need to increase interest by Algerian economic institutions in practicing social responsibility as a source of competitive advantage, and working to establish an independent department in the institution specifically for managing social responsibility activities.