دور إستراتيجية التدويل في نجاح النشاط التصديري للمؤسسات الجزائرية

Abstract

This study aims to determine the contribution of the internationalization strategy to the success of the export activity of the "Sptex" Textile Corporation, and to reach expressive results, this study relied on the qualitative or descriptive approach to suit its exploratory nature. The individual interview with the official of the institution was used to collect the various data of the study, and the content analysis was relied upon to analyze the results of the interview. This study reached a set of results, the most important of which are: That the nternationalization strategy contributed greatly to the success of the export activity of the "Sptex" Textile Corporation, and the expansion of its activity in the international markets. The success factors of the strategy of internationalizing the activity of the institutions are classified into three types of factors, including those related to the aracteristics of the managers, others related to the characteristics of the institution itself, and factors related to the environment. exterior out.