دور المسؤولية الإجتماعية في تحسين الأداء الإبداعي للموارد البشرية

Abstract

This study aims to highlight the role of corporate social responsibility (CSR) in improving the creative rformance of human resources of the port company of Skikda. It was conducted on an available sample of 200 managers and supervisors of the company. In order to answer the problem and verify the hypotheses of the study, the descriptive method was used with the questionnaire as the main tool for data collection, designed based on : Stakeholder approach and Turker D. (2008) scale to determine the dimensions of CSR (social esponsibility to the community, social responsibility to human resources, social responsibility to customers and social esponsibility to the government), and Zhou and George (2001) scale, to measure the level of creative erformance of human resources in the company. Statistical analysis of the studied data using the software (SPSS) showed a mean and direct correlation between perceived CSR and creative performance of human resources in the studied company. In addition, significant differences in the respondents' answers on the level of perception of CSR and its role in improving creative performance, were attributed to the position of work, level of education and high position held. It was also found that the dimensions of CSR towards ommunity and CSR towards human resources had a significant impact on the creative performance of human resources compared to the other dimensions, which led to the proposal of a new model explaining 56.9% of the changes in creative performance. The study recommends the need to intensify social responsibility activities, especially towards human resources, as well as to involve them in decision making, to integrate them more in voluntary activities, to focus on publishing social reports and to intensify newsletters on the company's CSR activities.