أثر التسويق الحسي في جودة خدمات الفنادق

Abstract

The impact of marketing hotel services, where the spotlight narrows on the importance of marketing hotel services, where hotel services are through distribution, distribution, sensory distribution, sensory distribution, sensory distribution, the main distribution of hotel services, in this matter the fact that it plays a role in the sensory definition of the services provided, which is what It can be measured by customer satisfaction. Among the objectives of the study was to identify sensory marketing, and to expand the field of attracting customers through the senses of smell, hearing, taste, and others, and their benefit to the hotel, in addition to clarifying the relationship IX between sensory marketing and improving the quality of hotel services and the intention of repeating to the consumer, and we have finally reached Sensory marketing is an important tool in the marketing of hotels and the quality of the services they provide, and sensory marketing targets the consumer's senses by influencing them through colors, emotions and others.