أثر الترويج التسويقي الإلكتروني على سلوك المستهلك

Abstract

This study aimed to know the impact of electronic marketing promotion with its four elements on the behavior of consumers of Algeria Telecom services, and the descriptive analytical approach was relied on and the questionnaire as a tool for data collection, as it was distributed to a sample of 100 individuals, while 100 valid questionnaires were retrieved for the study. The statistical package for social sciences spss program was also relied upon.The study concluded that there is a statistically significant effect of electronic marketing promotion on the behavior of consumers of the services of the institution under study