أثر الإعلان الدوائيعلى القرار الشرائي للمستهلك الجزائري

Abstract

The study aimed to reveal the effect of pharmaceutical advertising on the purchasing decision of the consumer in Algeria, and to achieve the objectives of the study, a questionnaire was designed to collect primary nformation from the sample of the study, which consisted of 62 individuals from medical drugs consumers in the state of Mila. In the light of this, data was collected and hypotheses were selected using the statistical package for social sciences SPSS25. Several statistical methods were used to analyze the data of the study and draw conclusions. So, a number of results were reached, the most important of which are: There is a statistically significant effect of analyzing the impact of health awareness on the purchasing decision of the Algerian consumer for the sample of the study. There is a statistically significant effect of analyzing the impact of the source of health awareness information on the purchasing decision of the Algerian consumer for the sample of the study. There is no statistically significant effect of analyzing the impact of the financial aspect on the purchasing decision of the Algerian consumer, for the sample of the study.