دراسة تأثير وعي المستهلك الجزائري بالعلامة التجارية كوندور في بناء صورتها الذهنية

Abstract

The aim of this study is to explore the impact of the Algerian consumer Awareness about Condor Brand on its image building using its three dimensions (Cognitive component, Affective component, and the behavioral component). To achieve this goal, the researchers conducted a survey study by distributing a questionnaire on a convenient sample of 700 Algerian respondents in order to test the hypotheses of the study. For this purpose, a number of statistical methods were used: the analysis of variance and linear regression using the SPSS rogram. The study reached a number of results, where the most important were: * There is a statistical ignificant impact of Condor Brand Awareness on its image; * There are no significant differences in Condor Brand Awareness from the Algerian consumers' perspective according to their gender, while there are ignificant differences according to their age, income and educational level; * There are no significant differences in ondor brand image according to gender, age, income and educational level